Creative development is a crucial part of any successful video production. It’s where we begin to plan and conceptualize projects from start to finish. Our creative development involves a strong story and visual style, creating an effective script, and making sure all elements come together seamlessly. We provide structure to ensure that each step of the production runs smoothly.
It starts with creative ideation, concept development, and strategy. We work with brands of all sizes to understand their goals and map out the most creative and effective video production plan based on target audience, demographic, and brand-awareness.
Once we have a plan and script in place, the overall visual aesthetic follows. We carefully follow the goals and guidelines of every project and use these elements to pre-visualize every beat in the narrative.
We collaborate with our clients and partners to meet their budgetary needs while maintaining the creative integrity of each project. Because our team is in-house, we own a variety of gear, and we have direct access to amazing filming locations, we are able to maximize budget while increasing overall production value.